COLOUR B4

In 2009 the Medichem International company launched their brand new product
ColourB4^TM, which became not only England's but also the world's bestselling hair colour remover. public:news is responsible for the brand's PR work in Germany.

Designer Outlet Soltau

Das Designer Outlet Soltau liegt zwischen den Metropolen Hamburg, Bremen und Hannover verkehrsgünstig direkt an der A7. Auf einer Gesamtfläche von 13.500 Quadratmetern präsentieren sich über 60 nationale und internationale Mode-, Sport- und Designer-Marken in eigenen Shops. Es werden Vorjahres- und Musterkollektionen ganzjährig 30 bis 70 Prozent günstiger gegenüber den unverbindlichen Preisempfehlungen des Herstellers angeboten.

Die hochwertige Village-Architektur des Designer Outlet Soltau mit modernen und regionaltypischen Stilelementen lädt zum Verweilen und Bummeln ein. Eine Augenweide sind die acht „Heide-Häuschen" - kleine Fachwerkhäuser mit Reetdach - die dem Center einen besonderen Charme verleihen. Mit seinem vielfältigen Gastronomieangebot und familienfreundlichen Einrichtungen steht das Designer Outlet Soltau für ein exklusives Shopping-Erlebnis mitten in der Lüneburger Heide. Durch enge Kooperationen mit insgesamt über 500 Hotels, Freizeitparks und zahlreichen Freizeiteinrichtungen ist es ein perfektes Ausflugsziel in Europas führenden Erlebnisregionen.

Jeans Fritz

Jeans Fritz is one of Germany's leading jeans and leisurewear suppliers. The Westphalia-based textile company has some 200 branches dedicated to denim and casual wear. Through classic press relations, brand PR and event PR, we support Jeans Fritz in its national positioning as a jeans expert in the medium price range.

Peter Polzer

Peter Polzer ist einer der führenden Hair-Stylisten in Hamburg. In sechs Salons entwerfen die Hairstylisten Looks und definieren individuelle Stile. Innovative Schnitte- und Farbtechniken die gemeinsam mit der exklusiven Peter Polzer Haarkosmetik angewendet werden sind die Werkzeuge, mit denen in den modernen Salons von Peter Polzer verschönert und verwöhnt wird.

wet n wild

wet n wild ist eine der verkaufsstärksten Marken dekorativer Kosmetik in den USA. Seit 2012 ist sie auch in Deutschland erhältlich. Das deutsche Sortiment umfasst rund 200 Produkte in den Bereichen Augen-, Gesichts-, Lippen- und Nagelkosmetik. Die Marke kombiniert kreativ die neuesten Trends vom Laufsteg mit denen im Kosmetikbereich und gibt den Produkten stets neue Impulse. Seit Frühjahr 2013 ist Fergie von der US-Band Black Eyed Peas auch in Deutschland als Markenbotschafterin für wet n wild aktiv und vermarktet hier ihre eigene „Fergie CenterStage Collection". public:news übernimmt seit 2013 die Marken PR-Arbeit und setzt sich für die Verbreitung der Trendmarke auf dem deutschen Markt ein.

BELMONDO
BELMONDO has stood for sophisticated shoes with an Italian look and feel since 1989. Now, in addition to shoes, BELMONDO presents accessories such as bags, belts and small leather goods. We make sure that BELMONDO has continuous presence in fashion magazines like Elle, Brigitte, Freundin or Petra in line with our work. In doing this, we contribute to raising the high profile of BELMONDO. Alongside constant sample distribution, trade fair assistance and editorial visits, we produce a BELMONDO lookbook for product PR in Germany, Austria and Switzerland every season.

Clynol
We are in charge of brand repositioning communications for the hair-care company Clynol, a subsidiary of Hans Schwarzkopf & Henkel GmbH & Co. KG. The core message: Clynol becomes a pure urban lifestyle brand. During the first phase, staff are familiarised with the brand's new image. In the second phase, we expand the task area to include external communication, and define subject fields from the product and company brand for media relations.

Client example

Colour Catcher
The Colour Catcher is a laundry sheet which is simply added to the washing machine with clothes and attracts excess dyes like a magnet. This finally means that all colours can be washed together, bringing an end to tiresome laundry sorting. We are accompanying the market launch of this product which has already been extremely successful in other countries, with announcements for specialist and public press, media cooperation and editorial visits.

Eylure
Eylure, the false lash brand of manufacturer Original Additions, is the British market leader for false eyelashes. Since the foundation in 1947, the brand delightens generations of women with innovative, modern and exciting product launches. We support Eylure with crossmedial brand and product PR in classical press and new media. Our aim is to gain publicity nationwide and the positioning in target group relevant consumer press.

Görtz
Görtz founded in Hamburg 1875 is counted among to the leading shoe trade-companies with it's 3.000 employees and over 200 stores in Germany, Austria and Poland. We focus our work on the product PR for the distributer brands Görtz and Görtz 17. To the start of every season we organise the Görtz lounge, a press event at which we present the new collection to the fashion- and lifestyle-press. As a result of our close contact to editorial journalists we make sure that a constant presence in the particular key media is given. A differentiated perception of Görtz and Görtz 17 is supported by brand suitable designed press material.

HAIR TALK
For 30 years, the company arcos die Haarprofis Handels GmbH has stood for hair expertise. With the brand HAIR TALK, arcos is a strong leader on the global hair extensions market. In Germany, we support the HAIR TALK brand through classic press relations, brand PR and trade fair PR in order to position it as an expert for hair extensions and thickening throughout Germany. Simply following the HAIR TALK motto: let your hair do the talking!

Kettenbach GmbH
The Kettenbach GmbH, founded in 1991, is one of the biggest international supplier of socks, sheer tights, underwear, nightwear and mobile phone socks for women, men and children as well as exclusive licensed partner of sought-after premium labels. In 2010 Kettenbach presents two new, exclusive collections: the sex and the city legwear collection spring/summer 2010 and the kids-collection "Die Maus". public:news accompanies the market launch of the new collections with classic pr-activities and develops measures to place the company in the trade press.

Max Factor
Max Factor Accessories is a licensed product brand from Max Factor® and Original Additions, one of the leading manufacturers of beauty accessories. The collection includes high-quality and luxurious make-up brushes made of capra hair and other beauty accessories. For nationwide positioning, we support Max Factor Accessories and Original Additions with classical product PR and blogger relations.

Nautica
We stage the US-American outdoor and sailor brand through accordant selected themes in key media for fashion, lifestyle and special interest. In the area of brand news we develop networking brand campaigns for the focussing of Nautica as a fashionable-maritime brand.

Schwarzkopf

Timex
2002 public:news accompanied the commercial launch of the sportive watch "speed" and "distance" by Timex in Germany. Brand news: With PR events, media cooperation, testimonial-work and press-work we rise up the image of Timex. Furthermore we are focussing the brand image of the ironman sportive watches by Timex in the media and in the target group endurance athlete.

Client example

Ulric de Varens
The perfume company Ulric de Varens Paris is one of the largest independent perfume manufacturers in Europe. The company, which was founded by Ulric Viellard in 1981, has been offering high-quality fragrances at affordable prices in all renowned chemist shops and department stores in Germany for ten years. public:news supports the introduction of new perfumes by Ulric de Varens onto the German market through cross-media campaigns in the areas of print, TV and online advertising, press and media relations and retail marketing.